Responsibilities and Achievements

1. Joined Schwarzkopf & Henkel and be responsible for Hair Styling brand management for China; north face jackets
2. Liaised with APAC for Hair Styling Innovation & Renovation (Stage GATE & Retro-plan) via BASES, market analysis and consumer panels;
3. Designed project Launch Plan and implemented holistic communication strategy, including:
-- ATL: concept development, TVC & KV production/ adaptation and POSM with creative agency; liaise with 4A agency for media strategy and buying plan follow-ups; -- BTL: drafted & deployed customized in-store activation plan for KA with KA/TM to pull over sales targets and regularly tracked sell-in/ off-take performance accordingly; -- Branding/ Animation: Participated in 2010 "Bring T-Stage to Life" Nationwide roadshow; "Schwarzkopf 111 Anniversary" mega campaign roll-out and execution in 2009; 4. Managed healthy inventory status-quo & led monthly forecasting with multi-fuctions; 5. Responsible for yearly budget steering and logistic coordinationcheap north face jackets on project base 1. Joined NIVEA Body Category Team (Body/ Sun/ Hand/ Crème/ Soft) as Marketing Trainee2. Assisted in NPD strategy for product and brand innovation & renovation
3. Assisted to plan and implement 360 degree marketing mix 4. Liaised with internal sales & research house for sales report & market review
5. Assisted in monthly Forecast, closely tracking data between Sales & Planning 6. Coordinated E-Marketing project with MarCom Team to lead better communication for category Achievement:1. Assisted Senior Product Manager in new product launch, independently liaised with vendors for PR Conference, Event coordination etc. as Goodbye Cellulite at +304% growth rate and gained 7.1 share with integrated marketing support; Body category hit the record with 23.0 share2. Led new launch marketing plan & thematic promotion plan accordingly for the new innocations, liaised with TMK/KAspyder jackets /Supply Chain and ensured the flawless execution in trade in advance3. Effectively coordinated with global HH for Caring Oil line relaunch project with solid support3. Well prepared updated market trends & competitive news for Greater China PMP meeting